Rxce (pronounced "rice") is a photographer born and raised in New York City's Lower East Side. From a young age, the graffiti-strewn walls of his neighborhood captured his attention. But one piece stood out from the rest: PEAR's piece on Delancey, right under the "Richie's" sign. He could not understand how PEAR got up there in the first place and thus, his curiosity to know his urban surroundings was born. In college, he bought his first camera and never looked back.