Rxce (pronounced "rice") is an independent photographer born and raised in New York City's Lower East Side. From a young age, the graffiti-strewn walls across his neighborhood captured his attention. But one piece stood out from the rest; PEAR's piece on Delancey, right under the Richie's sign. He could not understand how PEAR got up there to do the piece in the first place. And thus, his curiosity to know his urban surroundings was born. He picked up his first camera in college and never looked back. While Rxce has expanded his artistry beyond urban landscapes, they are still his first love.